and ITC Expand Access to Global Markets for African MSMEs

HANGZHOU, China, April 3, 2024 /PRNewswire/ — International Trade Centre (ITC) and have joined forces to introduce the “Global Digital Trade Accelerator for MSMEs in Developing Countries” initiative during the 2021 China International Import Expo (CIIE) in Shanghai, China. This collaborative effort aims to bolster Micro, Small, and Medium-sized Enterprises (MSMEs) in developing countries, enabling them to elevate their international export competitiveness and drive sustainable development through the effective utilization of e-commerce platforms. logo

At the 2023 CIIE, ITC and provided booth spaces for African companies to showcase their products to attract Chinese buyers. ITC and also organized a signing ceremony at the African Pavilion during which the parties signed MOUs with 40 African companies with the aim of strengthening their capacity to use’s platform to explore business opportunities worldwide. By the end of March 2024, the first batch of 9 African companies have successfully joined and started to sell globally, in collaboration with ITC’s Partnership for enhancing export capacity of Africa to China (PEECAC) project.

With the joint forces of ITC’s expertise and’s resources, this initiative aims to empower MSMEs in developing countries, with a particular focus on Africa, by harnessing the potential of digital trade. This partnership enables these businesses to access global markets, expand their customer base, and foster economic growth and sustainable development.

As the joint agency of the World Trade Organization and the United Nations, ITC is at the forefront of linking MSMEs to global markets. With a commitment to achieving the United Nations Sustainable Development Goals, ITC strives to promote trade that benefits both people and the planet., one of the leading international B2B e-commerce platforms, boasts a robust global presence. With over 47 million buyers from approximately 200 countries and regions, offers MSME suppliers opportunities to establish direct contact and effectively communicate with buyers worldwide and streamline their operations with the help of digital technology.

Logo –

Cision View original content: